By Dr. Kamal Shah
In my previous posting, I talked about MLM and Network Marketing and that there is a clear distinction between the two. MLMers join the company in the hope of becoming super rich in a couple of months while Networkers build their business that would last a lifetime. We have seen it in our daily lives… in Malaysia and elsewhere how MLMers only lasts for a couple of years while Networkers continue to collect their residual income even after they retire from being a Networker. One such person is Mr. Yeap Cheng Chuan from Kuala Lumpur, a friend and mentor of mine. Although he is no longer active as a networker in the company that he joined, he still receives RM 15,000 plus monthly… now isn’t that GREAT!?
That is the reality of networking. I can also tell you of another friend (name undisclosed) who was in (company name undisclosed) and became a Millionaire within a year, bought a RM1 million car, built a RM2.5 million house and lived lavishly for less than 10 years… and now he is an unknown person…
There you have it.
Consumer Direct Marketing
In this post, I would like to talk about another concept of marketing which falls into the category of Network Marketing. Consumer Direct Marketing as it is known is not something new in Malaysia. Catalog Shop and Cosway are examples of consumer direct marketing companies in Malaysia.
WHAT IS CONSUMER DIRECT MARKETING
CDM is a form of Network Marketing in which the members are all consumers, ie, they must also buy the product for their personal use. Members only buy for their own personal use and do not sell products.
WRONG DEFINITION OF CDM:
- In network marketing, “consumer direct marketing” is generally considered a deceptive term because it simply calls those who sell and promote products and services “consumers” instead of “distributors.”
NOTICE THE WORD SELL? In CDM, members are not required nor allowed to sell products of the company. Members are given two options which normally is:
- Become a Preferred Customer and continue buying products at a discounted price, or
- Become a Preferred Customer and act as a Marketing arm for the company by introducing others to become customers for the company.
Absolutely NO SELLING, NO INVENTORY, NO OVERLOADING, NO FRONT LOADING, whatever is needed. Simply refer customers to the company and you get paid everytime the customer goes to the store to purchase their needs.
It is a simple concept, one that we often do in our everyday life. Remember the time when a new Hypermarket or Supermarket comes to town? Remember how many people you talked to about it? But did you get anything in return for spreading the word around that such and such a company is opening up in your location? You get the idea now I think.
So… if you have any questions regarding CDM, any questions at all… dont hesitate to write to me at firstname.lastname@example.org and I would be glad to answer all your questions.
You can also grab my latest ebook entitled ‘How To Turn Your Business Opportunity Into A Mega Money Machine’ by visiting my site HERE or HERE and filling out the form. You may also contact me through Skype. Just add my Skype ID which is: drkamalshah and we can Skype each other.
Till then, I wish you all the best in your search for a better future.
To Your Success
‘The Coach’Dr. Kamal Shah, Pasir Puteh, Kelantan, Malaysia Skype ID: drkamalshah email: email@example.com